DIGITAL AD CAMPAIGN
This one was simple, drive customers to the CustomEyes Website to schedule an appointment from Facebook and Instagram. The solution was simple as well, create an Ad Series of blurred Chicago Landmarks that look like Sensitive Content Warning posts on both channels.
We curated a highly targeted Chicagoland Audience and ran each Ad for 4 weeks. The results were eye opening. A $.06 CPC, engendering 500+ scheduling link hits a week and a 4% overall lift that equates to $800K+ of new revenue.
I love it when a simple idea works.