BRAND RELAUNCH
Re-launching a classic brand within ATF Regulations? Yep. No small task.
The strategy was simple, let’s keep doing what the brand has been doing since 1838, partnering and celebrating the artist! We identified and partnered with cultural influencers, organizing and activating them to spread our brand message with their craft & social media channels. We also featured some of them within the brand POP, digital channels and at event.
We launched the campaign at Riot Fest in our Diamond Lounge, an exclusive artists only oasis for artists performing that day.
The relaunch started with a bang! Over 2.5 Million Total Impressions, $.10 CPC, 22.4% engagement on launched social media channels, over 38 celebrity influencers partnered, successful Riot Fest event launch with an average engagement of 20 minutes in booth. Not bad for the first 60 days!
A glimpse of the celebrity only oasis.