NEW PRODUCT LAUNCH VIA DIGITAL INNOVATION
Yes. This Mini Universal Remote is small! When I was approached to launch this new product online and have it break through, I knew the solution would require a unique approach. At the time, Cinemagraphs were just starting to make some noise and I knew that technique was perfect to feature an innovative product in an innovative way on a miniscule budget.
I tapped in to my influencer network and got a custom motorcycle and rider, put together a two man crew and we all went to a local forest preserve. After an afternoon of testing, we got it!
A custom Cinemagraph created for Facebook and Instagram posts to launch the new Liftmaster Universal Remote.
A sample of the Facebook posts featuring the cinemagraph.