ANNUAL SWEEPSTAKES PROMOTION VIA ONLINE & IN-STORE
The strategy was simple. Create a digital hub for automotive professionals and consumers to meet, share and try to win a true custom built ride. We gave viewers the chance to “go behind the build” with our exclusive video series and kept all content based on “car guy” insights. This approach positioned Raybestos as THE authentic "car guy" brake brand.
This annual program has continually kept Raybestos relevant and in the consumer consideration set online and in-store.
The boys from ADD and Corey Miller talk the Raybestos Rattlesnake.
Troy Ladd owner of Hollywood Hotrods talks brakes.
Custom Website / Digital Hub we created that featured all of the exclusive build content, connecting the Raybestos Social Channels and allowed car guys to comment and connect about the builds, brakes and everything car. This became the go to place for all things Raybestos.
In Store Counter Card given to local garages to engage customers on the grassroots level.