ONLINE CONSUMER ACTIVATION
The objective was to bring the Nathan’s Famous Coney Island experience to life. Early on I realized two important things. First, everyone has a Nathan’s story. Second, the digital organic fan base for this brand was huge and very active!
The solution? FamousStories.com. A place for fans to share their love for Nathan’s along with custom emojis to further enhance their story telling. This concept proved so fertile that we even created a reality show that has generated interest from the biggest reality network in the world.
The launch directly caused a 38% lift in total social media activity.
One in a digital video series highlighting the memories customers and workers alike had about Nathans Famous.
One in a digital video series highlighting the memories customers and workers alike had about Nathans Famous.
One in a digital video series highlighting the memories customers and workers alike had about Nathans Famous.
One of a series of custom emojis we created for help consumers personalize their personal Nathans story.
One of a series of custom emojis we created for help consumers personalize their personal Nathans story.
One of a series of custom emojis we created for help consumers personalize their personal Nathans story.