BRAND RELAUNCH VIA MULTIPLE TOUCH-POINTS
Fresh out of bankruptcy, Nebraska Book Company asked me to help relaunch them under a new brand name — Neebo. I accepted the challenge and created the biggest category buzz ever.
This twelve week campaign generated over 380 Million impressions, between digital, streaming & out-of-home advertising and directly led to 2.1 Million in online sales and a 45% book rental increase.
One of the digital video series featuring the amazing Adam West.
One of the digital video series featuring the amazing Adam West.
One of the digital video series featuring the amazing Adam West.
Neebo wasn’t quite sold on a digital only campaign so we added College Newspapers to the media mix.
We scheduled three two hour “Meet Adam West” appearances at three colleges bookstores. They were all a huge success drawing well over a thousand students and fans at each. The Michigan State crowd was so big that we had to cut the line fifteen minutes after the appearance started.